What is REAL and what is FAKE? HYPE is an alternative history book tracing a path through SoHo and Tribeca, a place that became the physical manifestation of hype culture during the early social and influencer decade (2013-2024).

This book chronicles art, fashion, architecture, design, technology, community, the passage of time, and the language of hype, while delving into the collective social and emotional psyche of the era.