HYPE: 10 Blocks, 10 Years, 10 Sneakers

Real and fake – take a 10-block, 10-year walk through the luxury and hype capital of New York City. 

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HYPE is an alternative history book tracing a 10-block walk through SoHo and Tribeca, a place that became the physical manifestation of Hype culture during the early social and influencer decade (2013-2023).
This book chronicles art, fashion, architecture, design, technology, community, the passage of time, and the language of hype, while delving into the collective social and emotional psyche of the time.
Starting as a photographic exploration, HYPE transitions into a historical narrative, revealing the deep impacts of creative culture, as well as the socioeconomic status and social dynamics within this complex and vibrant area.
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