Creative Freelance Marketing: E-Book
Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses
Promote Your Passion
Getting noticed – that’s the key, right?
Creative Freelance Marketing lays the groundwork for learning how to grow a successful creative business. It will teach you how to get jobs and increase sales, how to improve your skills and business strategies, and it provides a roadmap for creating a sustainable business.
Are you just starting out? Have you reached a certain skill level but have plateaued in your ability to promote yourself? Are you thinking about starting a side business or transitioning from a different career?
No matter how skilled you are or how good you plan to become, you cannot be successful without a strong and focused marketing strategy. Your work is valuable. We do not believe in the myth of the starving artist here.
This book will set you on a lifetime path for studying and improving your marketing.
While we will cover all aspects of digital marketing, this is NOT the typical How To Get 20,000 Instagram Followers in a Year type of book. Successful creative marketing must cover as many traditional and “old-school” marketing techniques as it does digital. Both are necessary.
This book is about taking stock of your unique situation, learning all of the strategies available, and then identifying the most effective paths for you. The lessons learned will help bolster your business and provide stability early on so that you can continue to grow and adopt more techniques in the future.
“It used to be that there was no way to make money as an artist unless you could wow a gallery owner with your art, or sleep with him. Now, though, artists can take sales into their own hands. James Maher is a great example of this artist entrepreneurship – he’s selling and licensing his photography direct, from his site, he runs a portrait and workshop business, and he’s so smart about marketing and SEO.”
– Penelope Trunk, Author, Blogger, and Career Coach.
Learn social media marketing from Eli Lippman, Director of Audience Development for American Media (Radar Online, Ok! Magazine), named a 2016 MIN Rising Star and the 2016 winner of the MIN Media Award for Best Use of Facebook.
There is no better way to learn marketing than to hear from the experiences of others. Included in the book are marketing interviews with nine talented creative professionals in a variety of fields, who have all achieved success in their own way. Learn from:
Corwin Hiebert, a photography marketing expert and creative rep who has helped photographers and creatives of all types get out of their own way so that they can achieve success.
Ann Rea, an artist and art business coach who made over $100,000 in her first year as a painter and pulls no punches in helping creatives achieve their goals.
Nicolina Johnson, an artist who grew a successful global artistic business from the ground-up.
Peter Hurley, a photographer and teacher who is now one of the most coveted (and highest paid) portrait photographers in New York.
Ben Umanov, a former heavy metal musician who created MetalSucks and Blast Beat Network, the number one heavy metal blog in the world and an advertising network serving 10 million unique monthly users.
Penelope Trunk, a writer, blogger, and career coach who grew the largest individual career blog in the world and will not hold anything back about what you should expect.
Josh Shank, owner of Rocket Republic, a branding and web design business that allows him to travel the country much of the year with his family while working remotely.
Phillip Van Nostrand, a wedding and commercial photographer from California who packed up his business and brought it over to New York.
Bruce Clarke, a wedding and portrait photographer who transitioned from a career in IT to now run a diverse and very successful business with his wife, Sarah.
About James: James is a lifelong New Yorker, and like many Manhattanites, he is a terrible driver and cook; however, he is an excellent navigator and knows where to find the best Chinese takeout. James has devoted himself to his photography business in New York since 2005. His fine-art photography has been sold and licensed to collectors and companies globally, including Tiffany & Co. and G-Star RAW, he works with various businesses as a portrait and studio photographer in New York, he is a regular contributor (both photographic and written work) to a variety of websites and magazines, and as a certified New York tour and workshop guide, he frequently leads photography workshops. He has also had a multi-year regular feature for the NY Daily News reporting on different neighborhoods of the city through street portraits and interviews with locals.
James has also been working on a documentary project since 2012, which consists of nearly 150 portraits and in-depth interviews primarily with long-time residents, business owners, and employees in the East Village neighborhood of New York City. The project has become a historical account of the mid-to-late 20th Century of one of the most vibrant and lively neighborhoods in the city.
Reviews:
“Whether you’re a seasoned creative artist or you’re just starting out, if you want to enjoy sustainable growth and success without resorting to begging, discounting or any other undermining tactics, Creative Freelance Marketing is an absolute must read. This is without question the most comprehensive, most practical and most non-hyped work-in-the-real-world road-map to building a highly successful freelance business I’ve ever read. The reality is there is no magic bullet to success. It requires sustained effort. And in this ground breaking book, James completely sidesteps any hype and instead focuses on the most powerful nuggets that together will give you the best chance of being paid what you’re truly worth. When you consider how much not knowing these battled tested strategies is costing you in lost revenue, investing in this success plan is an absolute no brainer.”
Angelo Ioanides
Editor, Extraordinary Vision Magazine
“I’m sending this to every single business that asks me what they should be doing on digital. It’s textbook. I kept saying someone needs to make this, and you did.”
Eli Lippman
Director of Audience Development for American Media
“If you’re just getting started in the photography business, or if you are looking to improve your existing business, then this book is a go-to resource. James covers an entire freelance photography business from the top down. The book gets your head in the right mindset and gives you examples of what to look out for, what to look and how to adapt. My favorite thing about the book is James isn’t just offering advice – he’s offering actionable advice, with real-world examples. This book is a must have for anyone trying to make it as a freelance photographer.”
Scott Wyden Kivowitz
Photographer, Educator, and Community & Blog Manager at Imagely
“Instructive. Wise. Honest… what it does show you is the day-to-day mechanics of getting noticed, awaken you to the idea that marketing yourself boils down to gaining credibility with an audience who trusts you – credibility gained by giving shape to the real human being behind the work.”
Amruta Mohod
PhotoWhoa
“For those just entering the world of creative freelancing, or for seasoned pros, I’d recommend this book very highly — it’s an excellent and comprehensive read. I fall into the seasoned pro camp, and this covers a number of topics with a depth I certainly haven’t seen elsewhere. “
“I purchased your new book and I can’t seem to put it down. It was just what I needed. I have built and sold several accounting practices but have found that selling creative product is very different. Thank you for your insight.”
Sue Lorenz
Who is Creative Freelance Marketing For?
- Photographers
- Artists
- Writers
- Bloggers
- Designers, web professionals, and creative freelancers of all types
60-Day, No-Questions-Asked Money-Back Guarantee
If you are not satisfied, if you have not learned anything that you did not already know, or if you did not receive sufficient inspiration from this book, then I will send you a full refund.
All you have to do is put in the work, and I am confident that this book will help you to create a successful creative business.
Download Your Copy Now:
Creative Freelance Marketing can be downloaded now for $19.95 USD.
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